B2B Sales Executive at Fadac Resources

Job Responsibilities: 

The Trade Executive will be charged with performing these duties. They include:

• Sales Generation: The primary responsibility of the Trade Executive is to generate sales for the business. They identify potential business customers, proactively reach out to them, and present the products or services that align with the customer's needs and goals, by engaging in consultative selling, understanding the client's business challenges, and offering tailored solutions that provide value and meet their requirements. Achieve agreed upon sales targets and outcomes within schedule.
• Relationship Building: Trade Executives are responsible for developing and nurturing strong relationships with their business clients. They act as the main point of contact for the client, ensuring excellent customer service and building trust. By establishing long-term relationships, they aim to secure repeat business, upsell or cross-sell additional products or services, and generate referrals.
• Market Research and Analysis: They conduct market research to identify potential customers, understand market trends, and gather information about competitors. They analyze industry-specific data, market demands, and customer feedback to identify opportunities and refine their sales strategies. This enables them to position Sabi’s offerings effectively, differentiate themselves from competitors, and adapt to changing market conditions.
• Customer Needs Assessment: Trade Executives work closely with clients to understand their specific needs, pain points, and business objectives. They conduct need assessments, ask probing questions, and actively listen to gather crucial information. By understanding the customer's requirements, they can offer customized solutions and address their challenges effectively.
• Sales Planning and Strategy: Trade Executives develop sales plans and strategies to achieve their sales targets. They identify potential sales opportunities, prioritize leads, and develop action plans to pursue and close deals. They may collaborate with internal teams, such as marketing and product development, to align sales strategies with overall business objectives.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Negotiation and Contracting: The Trade Executive will engage in negotiations with prospective clients to secure mutually beneficial agreements. They negotiate pricing, terms and conditions, and contractual agreements. They should have strong negotiation skills, understanding the value of their offers and effectively addressing customer concerns or objections.
• Sales Reporting and Analysis: Trade Executives maintain accurate and up-to-date records of their sales activities, customer interactions, and deal progress. They generate sales reports, analyze data, and provide insights to management regarding sales performance, trends, and opportunities for improvement. This data-driven approach helps in identifying areas for growth and implementing strategies to optimize sales effectiveness.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• The Trade Executive is expected to track and monitor performance based on certain metrics/ key performance indicators.

Some of these KPIs include:

• Sales Revenue: The total value of sales generated by the trade executive is a primary KPI. It reflects your ability to close deals and generate revenue for the company.
• Conversion Rate: The conversion rate measures the percentage of leads or prospects that are successfully converted into paying customers. It demonstrates their ability to move prospects through the sales funnel and close deals.
• Average Deal Size: This KPI measures the average value of each trade closed by the trade executive. It helps evaluate your ability to negotiate and close larger deals, contributing to higher revenue.

Special Skills and Qualifications: 

• The required skills and qualifications for a Trade Executive include:
• A bachelor's degree/HND in a relevant field (e.g., business, marketing, or a related discipline) is preferred.
• Minimum of 2 years' experience in B2B Sales or Account Management, preferably selling Bulk/Wholesale Products, Consumer Electronics, etc.
• Familiarity with the product prevalent in the market in which they operate.
• Demonstrated success in meeting or exceeding sales targets, building and managing client relationships, and closing deals.
• Familiarity with the specific products or services being sold is desirable.
• Excellent communication skills, including strong verbal and written abilities, to effectively engage with clients, colleagues, and stakeholders.
• Self-motivated and driven, with a strong work ethic and the ability to work independently.
• Adaptability and resilience to thrive in a dynamic and rapidly changing business environment.
• Proactive and results-oriented mindset, with the ability to identify sales opportunities and take initiative.
• Strong problem-solving skills to address customer challenges and provide innovative solutions.
• Strong customer focus, with the ability to understand and meet customer needs effectively.
• A good understanding of the B2B market, industry trends, and competitive landscape.
• Maintains confidentiality and respects the interests of both the company and clients.