Associate Growth Marketing Manager at Softcom

Location: Ikeja, Lagos

Job Description

• The Marketing and Growth team of Softcom is tasked with the crucial responsibility of crafting market strategies and having a high-level oversight for all strategic marketing and growth planning that will be done within the Growth unit, ensuring that plans developed can meet/surpass the unit's objectives at every given time.
• We are looking for Associate Growth Marketing Managers who will be responsible for driving go-to-market activities, competitive intelligence, messaging, positioning of and customer engagement for our products. The Marketing and Growth unit has significant profit and loss responsibility and will rely on its Growth team to meet its revenue aspirations.
• If you have a deep understanding of consumer behaviour and enjoy solving complex problems, if you are passionate about carefully researching customer pain points, recommending practical solutions, and developing great growth strategies to drive market success, then you’re the ideal candidate for this role.
• You will work with an experienced team of like minds across the Marketing and Growth department to develop and deploy strategies that drive innovation and growth. You'll employ a strategic, analytical, and creative mindset to implement best-in-class campaigns and run experiments to improve our understanding of customer behaviour while continually ensuring we deliver results.

Duties and Responsibilities

• Driving both strategic and tactical marketing functions throughout the product life cycle
• Develop and execute product marketing plans, programs, and budget
• Create marketing campaigns to drive lead generation, customer acquisition, and revenue
• Develop clear messaging and tell eective stories that dierentiate our products and services in the marketplace and resonates with our target audience.
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Conduct market research, analysis, and evaluation of relevant data in assessing the marketplace, customers, competition, and trend
• Develop and deliver memorable consumer experience across all touchpoints both online and oine, including marketing activities such as product launches
• Optimize acquisition funnel and lead nurturing processes through paid social, organic and paid search, email, webinars, content and social media and sponsorships.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas, and translate them into compelling business, product or service opportunities
• Measure and optimize the buyer journey as it relates to product feature adoption and usage. Recognize and recommend opportunities for improvement
• Measure and analyze the performance of all marketing activities and optimize marketing spend.

Education and Experience

• A Bachelor’s Degree is required, preferably in a field with strong Marketing, Business Development and Communications background
• At least 5 years experience in a B2B/B2C software marketing or an agency marketing role.
• Experience managing towards, and balancing, performance-oriented marketing goals to improve company-level P&L outcomes.
• Experience in marketing automation and Salesforce CRM.
• Experience using insights from analyzed data to inform future decisions or segmentation choices.
• Personal interest in staying up-to-date on the latest trends and emerging best practices in the community.
• Ability to prioritise resources and manage multiple projects simultaneously.

The Person

• Belief: You believe in the company and its mission, in yourself and your ability to get the job done and in your teammates and the sincerity of their intentions.
• Ownership: You are dependable. You will do what is required, not what is requested. As a result, you see gaps, and you continually work to ensure they do not impact the outcomes of your deliverables.
• Adaptability: You understand the requirements of working in a company with a startup culture like Softcom and are agile enough to take on responsibilities that advance the mission and objectives of the organization.
• Teachability: Your desire to deepen your knowledge of what you know and learn what you do not is insatiable. You leverage the people, tools and resources at your disposal to increase your capacity to deliver.
• Empathy: You seek first to understand and then to be understood. Where there is doubt, you err on the side of kindness. You deescalate, you resolve; you constantly seek ways to foster harmony and cohesion with yourself, your teammates and the organization.