Area Sales Manager at Proten

Principal Accountabilities

• The Area Sales Manager will manage and grow sales strategies of our fish feed product to achieve revenue and volume targets.
• Identify, approach, and onboard new distributors, dealers, and fish farm customers across territories, conducting thorough needs assessments, presenting tailored product propositions, and negotiating terms.
• Monitor competitor activities, pricing strategies, promotional campaigns, and new product developments to keep us ahead in the market.
• Prepare detailed and accurate sales forecasts, activity reports, and performance analyses.
• Achieve monthly and annual volume and margin targets across all assigned territories, regularly reviewing your own performance against KPIs, proactively identifying gaps and adjusting tactical approach to ensure targets are consistently met or exceeded throughout the year.
• Collaborate closely with Internal teams, including logistics and finance, to ensure excellent customer service and timely order fulfillment.
• Drive brand visibility and market penetration for fish feed products across North by executing targeted field activation plans, organizing farmer education days and product demonstrations.
• Negotiate sales agreements, pricing contracts, and volume commitments with key accounts, ensuring all commercial terms are aligned with company pricing policy and margin targets while remaining competitive in the local market and responsive to customers’ needs
• Conduct regular structured farm visits to prospective customers, using each visit to deepen relationships, assess feeding practices, demonstrate the performance advantages of our products, and identify upselling and cross-selling opportunities that align with the customer’s production goal and budget.

Requirements

• Bachelor's Degree or HND from a recognized institution
• Minimum of 3 years, preferably in a similar business
• Excellent communication, interpersonal, negotiation, and problem-solving skills.