Analyst - Digital Advertising Sales at MTN Nigeria

Reports To: Manager - Digital Advertising Sales

Division: Digital Services

Mission:

• Drive revenue growth for MTN Nigeria’s Mobile Advertising products by providing sales teams with strong analytical, commercial, and proposal driven support. 
• Create campaign solutions, discover new inventory opportunities, supports business development, manage advertiser onboarding, and helps retain and grow advertiser spend.

Description:

• Track the progress of sales support activities, campaign preparations, and advertiser deliverables, escalating blockers to the Manager, Mobile Advertising when intervention is required.
• Ensure strict adherence to internal Mobile Advertising processes and methodologies, including proposal standards, pricing guidelines, campaign planning frameworks, and reporting documentation.
• Oversee the quality of internal work output such as proposals, campaign plans, performance summaries, sales insights, and advertising documentation.
• Implement internal analysis procedures to identify performance gaps, revenue risks, or inventory inefficiencies, and relate them to sales objectives and campaign goals.
• Review internal workflows and data validation steps to ensure sales teams receive accurate, timely, and relevant insights for decision‑making.
• Manage the preparation and review of sales support materials, ensuring proper documentation of insights, recommendations, and campaign assumptions.
• Develop recommendations to improve sales processes, campaign workflows, pricing efficiency, and commercial alignment across the Mobile Advertising unit.
• Communicate findings, insights, and recommendations through structured reports, dashboards, presentations, or verbal briefings to the Manager and broader Digital Services team.

Education:

• First Degree in Social Sciences, Business, Marketing, Mass Comm, Economics, or related fields

Experience:

3 -7 years work experience which includes:

• 3 years+ experience in digital advertising sales is preferred.
• Have an advertising network or book of business that can yield results to the company within a quarter.