Advert Sales Officer at Trefoil Networks

Unit: Sales & Business Development

Reports to: Head, Sales and Business Development

Main Function

The Advert Sales officer is responsible for identifying clients' needs, researching competitors' advertising services, products, and prices, and responding to potential clients’ inquiries. She/he would also be able to provide clients with cost estimates of the products or services required.

Role Responsibilities

• Making presentations on information about all of the advertising services being offered.
• Marketing and selling advertising slots on Ourtv channels.
• Writing up new contracts.
• Maintaining a set number of accounts, making calls to clients on a weekly basis to discuss advertising opportunities and recommend specific advertising spots.
• Maintain working knowledge of marketing space openings, including their benefits, to provide this information to clients quickly and accurately.
• Create contracts for clients to sign and take the time to explain all information found in the contract and guide clients through the process.
• Perform market research to determine new marketing opportunities as well as plans to capitalize on them effectively.
• Receive and review information about clients’ products or services to better serve them and provide a strategy that is tailored toward their specific needs.
• Attend sales meetings, meet sales quotas and fulfill administrative tasks.
• Building and sustaining long-lasting relationships with existing and potential clients.
• Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.
• Setting up meetings with potential clients to present advertising proposals and address their concerns.
• Assisting the marketing team in the preparation of media kits and promotional plans.
• Attending sales meetings, trade shows, and training workshops as required.
• Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.
• Providing recommendations on suitable formats, advertising mediums, and font sizes.
• Preparing sample advertisements for clients.

Competencies/Skills

• Proficient in all Microsoft Office applications.
• Sound knowledge of marketing principles and techniques.
• Excellent organizational and analytical skills.
• Strong negotiation and consultative sales skills.
• Effective communication skills.
• Exceptional customer service skills.

Behavioral Qualities/Other Competences

• Resourcefulness
• Persuasive skills
• Personal integrity and high work ethical standards
• Adaptability
• Resilience

Qualifications/Experience

• Bachelor's or Associate's degree in Advertising, Communications, or related field is preferred.
• At least 3 years proven experience working in a Radio Station, TV station etc.
• Must Reside in Abuja