Ads Operation and Performance Manager at Amy Consulting

Key Responsibilities:

Ad Campaign Management:

• Plan, execute, and manage paid advertising campaigns across multiple digital channels (Google, Facebook, Instagram, TikTok, LinkedIn, etc.).
• Optimize ad creatives, copy, targeting, and budget allocation for improved performance.
• Monitor ad delivery and troubleshoot issues related to pacing, underperformance, or disapprovals.

Performance Analysis & Reporting:

• Track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Generate reports and insights to improve campaign effectiveness and business decision-making.
• Conduct A/B testing on ads, landing pages, and audiences.

Budget & Spend Optimization:

• Ensure cost-effective ad spend to maximize ROI.
• Allocate budgets across campaigns based on performance insights.

Audience Targeting & Segmentation:

• Identify high-performing audience segments and adjust targeting strategies.
• Use data analytics and market trends to refine campaign strategies.

Collaboration & Strategy Development:

• Work closely with the content and creative teams to develop compelling ad creatives.
• Stay updated on industry trends, platform updates, and competitor strategies.

Qualifications & Requirements:

• Education: Bachelor's degree in marketing, Business, Communications, or a related field.
• Experience: 2–5 years of experience in digital advertising, paid media buying, or performance marketing.
• Technical Skills:
• Proficiency in Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and other ad platforms.
• Strong knowledge of Google Analytics, Facebook Business Manager, and tracking tools.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with SEO and organic traffic growth strategies is a plus.
• Analytical Skills: Ability to analyze campaign data and provide actionable insights.
• Communication Skills: Strong verbal and written communication for reporting and collaboration.
• Attention to Detail: Ability to troubleshoot and optimize campaigns for efficiency.
• Certifications: Google Ads and Meta Blueprint certifications are a plus.

Preferred:

• Experience working with Nigerian and African digital markets.
• Knowledge of local consumer behavior and online advertising trends.
• Experience in e-commerce, fintech, or startup environments.