Activations and Experiential Manager at Seven Up Bottling Company

RESPONSIBILITIES

• Developing, implement and drive brand experiential & customer marketing initiatives aligned with overall brand and marketing objectives.
• Coordinate with sales, brand, and external agencies to ensure timely and effective activation of marketing campaigns.
• Oversee the execution of in-store promotions, events, and other marketing activities, ensuring consistency with brand guidelines.
• Assist in optimizing the spends for marketing activations, ensuring cost efficiency while maximizing impact.
• Track and report on budget spend, providing regular updates to the Senior Brand Manager.
• Monitor and analyze market trends, consumer behaviour, and competitor activities to inform activation strategies.
• Conduct post-activation evaluations to measure effectiveness and gather insights for future campaigns.

REQUIREMENTS

• A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
• Minimum of 2-3 years of work experience.
• Excellent Communications Skill
• Strong Interpersonal and People Management Skill