Growth & Marketing Manager at Sure Group

Job Summary

• The Growth & Marketing Manager is responsible for driving brand awareness, seed demand and growth for SureRemit via offline and online channels.
• This is an exciting role as it provides the opportunity to work across various functions, including PR, customer success, campaign management, demand generation, product marketing, and content marketing.

Responsibilities

• Write all forms of content to support all marketing efforts including but not limited to web pages, blog posts, webinars, social media posts, newsletters, presentation decks and press releases;
• Develop and implement creative ways to promote content and engage with online community to enhance marketing efforts;
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
• Manage and drive the ASO related projects for SureRemit;
• Research and implement ASO recommendations;
• Conduct ongoing competitive research and provide insights to enhance marketing strategies;
• Work with cross-functional teams to ensure that the website supports marketing goals
• Support specific campaigns with landing pages, SEO, SEM, display advertising, content syndication, and reporting.
• Provide comprehensive and insightful reporting and updates on marketing efforts.
• Develop and implement offline marketing strategies for the brand.
• Experiment with new marketing and growth channels such as influencer programs, new ad formats, co-branding marketing partnerships etc.
• Keep up to date on latest trends and best practices in digital marketing.

Requirements

• University Degree
• 3+ years of experience in content marketing or related field
• Experience working around Influencer marketing and Instagram marketing
• Good understanding of CTR, CR, CPI, CPA, churn rate, LTV and other similar metrics.
• Strong understanding of marketing methodologies, including expertise in SEO, SEM, display advertising, and social media
• In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends etc.)
• Experience in App store optimization is a plus
• Experience with ASO tools and app store testing tools like Google experiments is a plus

Skills:

• Exceptional Oral & Written Communication skills
• Customer/Client focused skills
• Presentation skills
• Strong quantitative analytical ability
• Creativity and innovation skills
• Able to take initiative.

Person Specifics:

• Hands On! We are only looking for people who want to get their hands dirty and work in a scrappy startup environment
• Genuinely excited about creating original content to engage audience;
• Sound comprehension of performance marketing, conversion, and online customer acquisition
• Strong attention to details
• Passionate about making an impact.
• Committed to delivering high quality results, with cost effective use of resources
• Flexible, determined, and displays enthusiasm
• Displays integrity and high personal ethical standards.

Benefits

• Competitive Salary
• Health Insurance
• New MacBook Pro
• Flex-time (work from home twice a month)
• Housing assistance
• Free Breakfast
• Gifting and rewards culture
• Work with a bunch of fun, smart and creative people.