Brand & Corporate Communications Analyst at Mc Timothy Associates

Job Brief

• The Brand and Corporate Communications Analyst will be responsible for developing and maintaining the company’s brand, including communicating the brand to internal and external stakeholders in a way that improves brand visibility.

Job Description

• Pursue brand uniformity within stipulated guidelines through print collaterals such as letterheads, profiles, memo templates, complimentary cards etc.
• Enhance online presence through branding and digital marketing channels including websites and social media platforms.
• Identify and execute Social Responsibility approved by Management.
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
• Conceptualize strategic brand initiatives and implement details of the campaign.
• Create company literature and other forms of internal/ external communication including newsletters.
• Create marketing and promotional materials, both print and electronic.
• Work with advertisers for timely and useable ad submissions,
• Develop and launch email marketing campaigns.
• Recommend, implement and maintain website design and content.
• Create and deliver press releases, media relations content, case studies, corporate newsletter content, social media content, and speaking proposals.
• Identify, develop and execute communications strategy for key media channels,

Person Specification

• Minimum Qualification of B.Sc in related field
• A minimum of 3 years relevant work experience
• Demonstrated experience in brand management, digital Marketing, editorials or event management in a structured environment.
• Strong written, presentation and verbal communication
• Ability to formulate and implement marketing and brand awareness strategies
• Ability to carry out market research and analyze results effectively
• Ability to communicate and negotiate effectively with vendors.
• Ability to use Microsoft office including PowerPoint

Skills/Personality:

• Candidates must have good communication and presentation skills and be result oriented.
• Team player, creative, positive, ambitious.