Brand Manager at Riddle Technologies Limited

Job Purpose

• Supports the execution of category activation marketing strategy/plan within the cluster/ market.
• The role leverage links between the cluster/market and the category.
• The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation

Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Brainstorm new and innovative growth strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates.

Requirements

• Proven working experience as brand manager or associate brand manager
• Excellent understanding of the full marketing mix
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language.
• B.Sc/M.Sc Degree in Marketing or a related field.