Head Corporate and Marketing Communications at CIPM

Reporting Line: Registrar/CEO

Supervises: Business Intelligence and Digital Media Analyst, Graphic Design and Social Media Analyst, Marketing and Public Affairs Analyst and Retailing Officer

Key Relationships: External Clients, Internal Stakeholders, Service Providers, Subject Matter Experts

Job Summary: Provide overall management of all marketing and branding, event management and retailing activities within the institute.  Provide direct management of media and public relations, marketing communications/promotions, branding, online communications, public affairs, reputation management and external and corporate communication to increase sales productivity and brand value of CIPM.

Key Responsibility Areas

Marketing and Brand Management

• Build data report and trends to achieve and maintain competitive edge within the Professional services industry
• Work with cross-functional teams and department heads to develop and execute business plans related to growth and revenue generation (new markets, new channels and new businesses).
• Support and promote credible growth initiatives by executing regular market research analysis.
• Screen potential business deals by analyzing the market, examining risks and potentials, evaluating clauses in the contract and making recommendations to management.
• Grow customer loyalty by engaging in regular follow-up sessions to measure client satisfaction.
• Increase revenue from referrals of existing clients
• Develop the organizations brand and constantly promote positive brand awareness and visibility
• Work closely with line managers to develop marketing strategies, plans, and objectives to achieve the institute’s corporate and business objectives.
• Sell and make recommendations to prospective and existing clients of programs and services offered by the institute to resolve their business issues.
• Build and develop strong business relationships with prospective, new and existing clients/ stakeholders.
• Plan and organize promotional presentations to give effective representation of the institutes programs and services to all stakeholders.
• Act as custodian of the institutes brand identity and ensures brand alignment of all electronic and printed communications/materials, including corporate gifts and items (diaries, calendars etc)

Communication, Media and Event Management

• Traditional Media Management – Electronic (TV, Radio), Print (Newspaper). Interface with the press for broadcasts of the Institute’s high profile events / Content management of all media communications – TV adverts, radio jingles, newspapers etc .
• Manage Web Media Content – Blog/CIPM Website / Microsites for High Profile Events
• Provide public relations support / content development for Corporate Social Responsibility activities (Support the process of the successful execution of the Institute’s Corporate Social Responsibility (CSR) – Career Fair & Entrepreneurship Fair / Annual Public Lecture)
• Create and distribute content for Mainstream Multimedia Marketing – New Media (Email, Digital - Blog, Online newspaper, Social Media)
• Manage communications via news media, e-newsletters, emails.
• Content management of brochures, and other similar publications of the Institute, all media communications – TV adverts, radio jingles, newspapers etc).
• Coordinate speech writing and Corporate Statements for all Institute events
• Interface with the press for broadcasts of the institute’s high profile events.
• Survey client needs and trends to achieve and maintain competitive edge in the Industry.
• Provide guidelines and approve key procedures for the execution of event  management activities
• Approve work plans, schedules and budgets for event delivery management
• Set and monitor KPIs to measure effectiveness of event delivery
• Deliver all approved CIPM High profile event and activities within specified timelines and budgetary requirements at 90% post event evaluation positive customer satisfaction
• Support the process owners for the successful execution of the institute’s Corporate Social Responsibility (CSR).

Retailing

• Develop and execute the retailing strategy of the institute to drive and support the overall mandate of CIPM
• Continually identify and explore new channels for institute related retailing including online channels
• Oversee the sales of CIPM branded souvenirs at all CIPM High Profile Events and Sales of study packs

Business Management and Development

• Develop strategies to achieve the vision of the Institute.
• Provide objective advice, expertise and specialist skills with the aim of creating value and maximising business performance of the Department and its clients.
• Identify and drive new business initiatives, boost sales/profit levels and oversee the departments financial performance
• Increase the effectiveness and efficiency of the business through more effective process and people management.
• Ensure effective execution of the departments strategies and hitch free internal and external customer experience.

People and Resource Management

• In line with the Institutes Strategic Objectives, set strategic goals, objectives, budgets, policies, and procedures to enhance return on project/learning investment and enhance the profile of the Institute.
• Set departments' high-level goals, objectives and plans and conduct a strategic review of performance on a regular basis to determine whether the Department is meeting its short-and long-term objectives
• Review the operating results and service standards of the Department & compare them to established objectives and goals, and follow-up to ensure appropriate measures are taken to correct unsatisfactory results.
• Manage work relationships with service providers for seamless work flow
• Manage the departmental budget towards effective optimization of allocated resources

The Person: Marketing Communication Professional with a Bachelors degree and professional membership of the Chartered Institute of Marketing (CIM), National Institute of Marketing of Nigeria (NIMN), Nigerian Institute of Public Relations (NIPR) and/or a Master of Business Administration (MBA) in Marketing; with a minimum of 10 years post-graduation experience, 3 of which has been spent leading the team on a similar role in a reputable organization.