Creative Content Writer at ADE Digital Media Limited

Location: Lekki phase 1, Lagos

Job Brief

• We are looking for a qualified creative content writer to join our team. He/she will be responsible for creating, improving and maintaining innovative and eye-catching content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
• Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Creative Content writer, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
• Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Creating concise, eye-catching, and innovative headlines and body copy, collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content and optimize content according to SEO
• Edit, proofread and improve writers’ posts and creative writer to ensure brand consistency and use content management systems to analyze website traffic and users’ engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Writing creative and engaging blog posts for clients and also writing creative and engaging website content
• Develop an editorial calendar and ensure content team is on board and ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals and also post and schedule content on clients account and manages web and blog content
• Monitors and develops reports on competitor activity within social media spaces and promote content through social advertising.
• Administrate the creation and publishing of relevant, original, high-quality content and Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Identify and improve organizational development aspects that would improve content (i.e. employee training, recognition and rewards for participation in the company’s marketing and online review building).
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns and promote content through social advertising.
• Develop relevant content topics to reach the company’s target customers and create, curate, and manage all published content (images, video and written).

Job Requirements

• Excellent verbal and written communication skills
• Excellent grasp of English language
• Creative and innovative thinker and planner
• Confident in producing work across multiple platforms
• Able to align multiple brand strategies and ideas
• Diploma/OND/NCE/B.SC Certificate required (Minimum of second class lower)
• Two to Three years’ experience in creative content writing
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google docs
• Strict adherence to company policies and style
• Extensive knowledge of the company, brand, and product preferred
• Ideal candidate will have a positive attitude and be a problem-solver
• Preferred Location is Lekki Phase 1
• Not more than 26 years of age