Senior Media/Brand Manager at CWAY Foods and Beverages Nigeria

Job Summary:
The position ensures the efficient execution of business plans in order to meet brand expectations and targets. Successful Candidate will participate in the development and execution of short-term tactical Sales and Brand Management marketing plans. Ensures brand integrity by guiding efforts across multiple channels and functions. He supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business ensuring Brand projection and acceptance. Reports directly to Sales Director

Responsibilities and Duties

• Brand management and projection ensuring  efficient execution of business plans  to meet brand expectations and targets  market
• Organize publicity, press conferences and prepare press releases
• Responsible for the development and execution of paid social programmes on self-service advertising platforms including Google AdWords, Facebook, YouTube, Pinterest, and Twitter etc.
• Conducts research and analyses, translates campaign performance into communication documents and reports.
• Manages media timelines and executes plans across all media channels, - TV, Social, Radio, and Print media.
• Plans and tracks spending on all media campaigns ensuring that brand marketing cost is within budget.
• Other related responsibilities.

Education and Experience:

• A Bachelor's degree in the Social Sciences, Humanities or related field
• Professional Affiliation/Certification such as NIM, APCON, NIPR etc
• 8 years experience within the manufacturing/FMCG Industry, preferably in the Food industry

Requirement & Qualifications:

• Excellent written and verbal communication skills.
• Strong intrapersonal/interpersonal skills
• Good public and media relations
• Demonstrate strong leadership qualities in team and client management
• High level of integrity, enthusiasm and self discipline.