Marketing & Corporate Communications Executive at Echo-Scan Services Limited

Job Brief:

• We are looking for a Marketing & Corporate Communications Executive to manage our on- and offline communication with clients, promote our services on social networks and generally increase awareness and acceptability of our refreshed brand. Your job responsibilities will include updating our social media pages,
• responding to followers and tracking user engagement.  Ultimately, you will act as our Brand’s voice to impress our customers,
• attract new clients and ensure we maintain a top-of-mind audience presence consistent with our marketing goals.

To be successful in this role, you should know how to:

• Identify and develop new prospects or new markets; find new channels to engage with our customer base or audiences and ways to improve on audience engagement.
• Organize clinical seminars & workshops in major hospitals in cities where our branches are sited, using such programs as CME-awarding trainings to attract partnerships between the Organization and the medical practitioner community at large.
• Coordinate the production or improvement of a wide range of marketing communication materials,
• Creatively design digital media campaigns aligned with business goals
• Apply advertising techniques to boost sales, like promotions and competitions

In addition, you should have:

• A deep understanding of visual communication and advertising principles
• Strong project management skills; able to manage end-to-end digital projects
• Excellent communication & presentation skills, web content writing skills and experience advertising on multiple social networks
• An ability to multitask and perform under tight deadlines If you’re creative communicator with experience in building long-term relationships with target audiences, this role is for you!

Knowledge, Skills and Competencies:

• Able to work on cross-functional teams in both member and leadership roles
• Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements
• Hands-on experience using various social media platforms to advertise using creative web content (text, image and video)
• Solid knowledge of SEO, keyword research and analytic tools (e.g.Google Analytics)
• Able to use various graphic design tools effectively

Minimum Qualifications and Experience:

• A BSc/HND in Marketing, Communications, Public Relations or relevant field
• 3 - 5 years robust marketing communication/brand management experience; additional experience as a Digital Media specialist or, Social Media Copywriter or similar role will be a plus
• Experience in the use of databases, website analytic technology, web-based tools and website content management systems
• Solid knowledge of media editing software
• Familiarity with web design and content management systems

Remuneration: Attractive