Digital Strategy & Insights Lead at Terragon Group

Responsibilities

• Work as an integrated member of the team, together with Account managers, Creative Lead, and Technology Lead
• Aligns strategy with a client’s business goals and objectives
• Analyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategies
• Develops framework/methodology/workflow for interactive projects; strategy, marketing
• Works with Practice Leaders to ensure collaboration and progress of the Interactive group
• Collaborate with other teams to inform strategy, design and development decisions
• Understand industry/market intelligence and knowledge of best practices.
• Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.
• Educate [AGENCY] account team and their clients on how to maximize their digital opportunities.
• Develop strategy in the preparation and facilitation of client planning sessions and strategy workshops.
• Drive digital strategy across a variety of our clients / briefs: Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.
• Development of primary strategy artifacts, including: - Strategy Reports - Implementation Plans - Communication Plans - Audience Profiles - User Scenarios - Feature Roadmaps - Operational Measurement Plans
• Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
• Corporate image/Publicity Corporate image/Publicity
• Develop strategic insights through the use of various social media monitoring tools
• Revenue generation/market expansion
• Produces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
• Draws parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
• Coordinates research efforts with other internal and external research departments and/or providers. Metrics and Analytics

Requirements

• 3-5 Years in a Research/Strategy Role in a Digital advertising industry is a must. Google certification is will be an added advantage
• Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.