Medical Representative at Pfizer

Ref No: 4697465

Role Purpose

• The candidate will be responsible executing the business strtaegy in the Northern territory.  Jobs at this level work with some support from manager/colleagues/field trainers.
• They are competent at planning and organizing so as to meet business plan objectives. Some involvement in project work may be required.

Key Accountabilities
Product Promotion & Sales:

• Promote products to designated customers in order to achieve territory plan objectives.
• Effective selling skills.
• Achievement of territory plan objectives.
• Call rate
• Coverage and frequency.
• Market Share of National Average
• Change in Market Share of National Average.
• % growth in Market Share of National Average.
• ‘Special event’ meetings.

Customer Relations:

• Build relationships with target customers to enhance territory knowledge to gain product endorsement to generate sales.
• Customer rapport.
• Coverage and frequency.
• Up to date customer records.
• Development of key opinion leaders.
• Hospital referral patterns.
• Distributor information and support
• Coordination with distributor reps to ensure timely pick up and supplies of orders from customers.
• Timely response to customer queries on product / medical information and other activities relating to company and own duties.

Business Planning and Management:

• Diagnosis of situation of territory e.g. local politics, PCG’s, local initiatives leading to subsequent design and implementation of territory business plan to achieve business objectives.
• Production of workable business plan with objectives.
• Business plan implemented/updated as necessary.
• Achievement of objectives outlined in plan.
• Demonstration that territory knowledge has been acted on.

Market Intelligence:

• Feedback to Team and Head Office of relevant competitor activity or local issues to ensure appropriate action can be taken.
• Competitor knowledge/activities and products, campaigns - key issues identified and fed back.
• Local situations are known e.g. political, formularies, budgets, PCG’s, new developments.
• Parallel trade and fakes report in line with the agreed standards and time lines to the regulatory department.
• Adverse event monitoring and reports.