Category Manager at Flour Mills of Nigeria Plc

The Job

• Marketing Intelligence: Evaluation of market information and intelligence reports to enable customer and market profiling as well as to identify opportunities for growth, NPD/Innovation and to benchmark marketing activities of competition.
• Initiate, Develop, Coordinate and Monitor Strategic marketing plans on assigned Category Brands, ensuring effective utilization of resources and the use of appropriate channels and tactics to achieve set objectives.
• Work on Product costing and Profitability. Analysis of product recipe to achieve competitive pricing and targeted margins.
• Initiate and Appraise Marketing Promotional activities in terms of Category Brand performance, visibility and awareness
• Negotiate with Media partners, Outdoor and Advertising Agencies to ensure cost effective utilization and compliance of the marketing budget
• Conduct Consumer Survey.

The person must:

• Be self-motivated
• Have good interpersonal skills
• Have leadership qualities
• Be a “people-person”
• Be very detailed and research oriented.
• Be able to multi-task

Qualifications

• 5 ‘O’ level credits including Mathematics and English in not more than 2 sitting
• Bachelors Degree
• Membership of NIPR and NIM
• MBA an added advantage

Experience:

• Minimum 10 years sales experience in a major FMCG blue chip organization.