Senior Media Planner/Strategist at Culminate Consulting

Job Description

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for promotional strategies
• Optimize advertising strategies for varying audiences and channels 
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Follow media trends of online and offline ad campaigns(TV shows, magazines, blogs, radio programs and billboards )
• Evaluate the success of media strategies and campaigns
• Design and review advertising budgets in collaboration with the Marketing Director 
• Negotiate with media channels to close competitive deals
• Prepare additional promotional projects to support new product launches
• Create new campaigns to reach a broader audience
• Ensure a cohesive advertising message across campaigns
• Build long-term relationships with media influencers to promote our brand
• Understand and shape the company’s strategy and mission 
• Develop plans to materialize strategy and analyze business proposals 
• Provide support and insight into significant organizational changes (e.g. shift in strategic focus, mergers and acquisitions) 

Qualifications/Requirements

• Proven work experience as a Senior Media Planner, Media Director or similar role
• Knowledge of different types of media channels
• Demonstrable experience with building effective advertising campaigns
• Familiarity with digital marketing
• Experience with budget planning and KPIs
• Ability to manage and combine data
• Strong decision-making skills
• Excellent communication skills
• BA/BSc Mass Communication, Marketing, Business Administration or similar field