Team Member, Brand Development & Management at ARM Hold Co.

Job Summary
Core function of role is:

• To utilize strategic brand management to deliver true competitive advantage by helping the organisation become more focused and valuable to target audience.
• To serve as liaison between MCC, businesses and brand consultants by facilitating communication and project planning for ARM’s campaigns and initiatives.
• To develop and drive the execution of ARM’s brand and marketing strategy, and ensure effective communication to directly impact the organization’s brand awareness, and business development to support the Group’s business lines; by ensuring effective brand projections and ROI, with sound research and analysis, development and execution of accountable programs and initiatives aimed at optimising the customer experience, and revenue generating capacity of the business.
• To partake active role in all aspects of an engagement - identify issues, form hypotheses, plan and conduct research interviews and analyses, synthesize conclusions into recommendations, and help to implement change.
• To establish metrics to track and report performance of campaigns and new items post launch in order to provide feedback to product development teams.
• Track and report on the Group’s corporate brand performance as well as the relative brand equity of its key business lines/products relative to the competition.
• To provide regular analysis of sales and share performance of brands in order to give a brand report to senior management/business partners.
• To provide content development support towards ARM’s internal and external communications.

Principal Duties and Responsibilities

• Demonstrate ownership of the strategic direction of the Brand Management & Communications function in line with the Group’s overall business objectives and ensure common understanding amongst all subordinates.
• Articulate the Group’s brand management strategy and develop appropriate operational plans and programs to facilitate its seamless implementation (per area under purview).
• Continuously review existing policies and make recommendations for improvement to the Unit Head.
• Ensure promotional activities are geared towards unlocking value and managing the performance of the ARM brand in the marketplace.
• Coordinate the development of marketing communications materials such as sales leaflets, annual reports, brochures, multimedia, etc.
• Collaborate in various SBU product/service launch programs and provide relevant professional advice and support as appropriate.
• Ensure brand management activities are tailored towards specific target markets/products in line with the Group’s overall strategic objectives.
• Track and report on the Group’s corporate brand performance as well as the relative brand equity of its key business lines/products relative to the competition.
• Monitor and report on performance of the brand strategy and recommend appropriate actions to ensure effective implementation in view of market realities.
• Support the Group’s channel strategy execution by ensuring optimal utility and ongoing functionality of online and offline channels.
• Support the Group’s Business Units by ensuring effective brand projection, development and execution of programs and initiatives aimed at optimising the customer experience and revenue generating capacity of the centers.
• Keep abreast of innovations and best practices in brand management, corporate communications and other relevant areas of the global and local financial services industry.
• Co-manage (and monitor) subordinates to ensure timely delivery of high quality results for the unit.
• Prepare and submit periodic reports on ongoing activity to the Unit Head.
• Perform other duties as assigned by the Head, Branding & Corporate Communications

Requirements

• Candidate should possess a B.A/ B.Sc qualification, with 2-4 years work experience.
• Good knowledge of the local and global financial service industry dynamics including regulations, legislations and operating environment
• In-depth knowledge and understanding of brand management and corporate communications in the context of the local financial services industry
• Sound knowledge of products and markets and an ability to apply this knowledge
• Experience in institutional development, with exposure to processes and other support tools for mass processing in the financial industry
• Ability to think strategically and holistically and to appreciate the systemic impact of various policies, issues and solutions
• Excellent oral and written communication and presentation skills
• Self motivated and possessing strong drive and resourcefulness and a commitment to achieving agreed objectives
• Result oriented/quality focused disposition and exceptional attention to detail
• Good appreciation and working knowledge of office automation tools