Brand Manager at GBfoods

Role & Responsibilities

• To harmonize, implement and control the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio.
• Overall goal is developing, managing & sustaining a profitable brand/brand portfolio.

Main Tasks:

• Provides input into the brand strategy review (situational analysis)
• Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
• To coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
• Delivers agreed brand, channel targets and profitability
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
• Develop & updates generic planograms and looks of success aligned to brand strategy
• Ensures communication to all relevant stakeholders during projects
• Manages day to day interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
• Effective management of A&P budget
• To define monthly sales forecasts together with sales and demand planning

Requirements

• University degree, minimum of 3 years’ brand management experience in a multinational FMCG organisation
• Proven track record of delivering business result and managing a profitable brand

Other key competences for success:

• Presentation skills
• Analytical skills