Strategy and Research Executive at Terragon Group

Job Description

• Work as an integrated member of the team, together with Account managers,Creative Lead, and Technology Lead
• Aligns strategy with a client’s business goals and objectives
• Analyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategies
• Works with Practice Leaders to ensure collaboration and progress of the Interactive group
• Collaborate with other teams to inform strategy, design and development decisions
• Understand industry/market intelligence and knowledge of best practices.
• Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.
• Participate in Strategy meetings for Client briefs and develop documents
• Seek for market insights relevant to clients and share knowledge
• Assist Lead in developing strategies in the preparation and facilitation of client planning sessions and strategy workshops.
• Assist Lead in driving digital strategies across a variety of our clients / briefs:
• Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.
• Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
• Develop strategic insights through the use of various social media monitoring tools
• Produce research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
• Draw parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
• Provide research and analysis for client campaigns, advertising, direct marketing, and industry best practices for marketing results
• Seek out new channels for integrating company assets into campaigns

Requirements

• University degree in Economics/Statistics or any other numerical discipline
• A related Post graduate degree/Certification
• Excellent communication, interpersonal, and relationship-building skills
• Ability to work under pressure, strict timelines and no supervision
• Ability to multi-task effectively.
• Creative approach to up-selling to an existing client base and generating new business
• In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics
• 3-5 Years in a Research/Strategy Role in a Digital advertising industry is a must.
• Google certification will be an added advantage
• Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.
• Have a win-win attitude
• Ability to efficiently manage cost
• Ability to present and manage budget
• Ability to work effectively under pressure
• A good team player and self-motivated
• Digital Strategy Development
• Market Research Design and Documentation
• Data Analysis
• Relationship Management
• Facilitation
• Microsoft Office Suite (Word, Excel, PowerPoint)