Group Head, Marketing at Teclab Management Services Limited

Core Purpose of the Job

• To manage the day to day marketing activities of the organisation and long term marketing strategy for the company and increase the revenue for Domino Group through other income generating initiatives.

Task Complexity
Marketing:

• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Analysing potential strategic partner relationships for company marketing.
• Meet marketing and sales financial objectives.

Operations:

• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Negotiate contracts with vendors and distributors to manage product distribution.
• Generating funds by getting other incomes such as Hall Rentals, Adverts, School Excursions, and Sales of gift vouchers.
• Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies, new concepts, business models, channels and values are developed.
• Prepare marketing strategies and brainstorm new and innovative growth strategies
• Analyse how our brand is positioned in the market and crystallize targeted consumers insights
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. Recommend changes based on analysis and feedback.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.

Reporting:

• Monitor and report on effectiveness of marketing communications.
• Evaluate the financial aspects of product development by forecasting requirements; such as preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions, research and development appropriations, and return-on-investment and profit-loss projections.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Job Specification (Experience & Training)

• 8-10 years’ work experience in a Marketing role
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate consumers
• Advertising Practitioners Council of Nigeria OR
• Nigerian Institute of Public Relations
• BSC in Social Science, Humanities or other related
• MSC is an added advantage with Professional Qualifications.

Skills:

• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Sales and Social Media Skills
• Customer Domain Expertise
• Collaboration and communication skills
• Creativity and Innovation
• Leadership Skills.

Knowledge:

• Technical Knowledge
• Process design and Data/Analytics Skills
• Performance Management
• Networking, Change movement and Market Trends.

Attributes:

• Results Driven
• Ideation
• Attitude: Must be Friendly, honest, transparent and diligent in all dealings.