Job Vacancies at a Worldclass Multispecialist Hospital

Details:

The Marketing Manager is a key member of the Business Development team whose primary role is promotion of company’s brand and services to the consumer and medical audiences.  This covers all internal and external corporate communication, the planning and execution of marketing functions, including marketing content and materials;  media presence monitoring and follow-up, as well as marketing campaigns and any type of public event.

Role and Responsibilities:

• Create and implement Marketing plan within budget, in conjunction with overall business strategy
• Ensuring effective, branded marketing communications including marketing materials with appropriate content, the company website, print communication and social media. Ensuring effective communication internally as well
• Manage projects such as PR events, launches, Marketing campaigns, medical fraternity events, clinical shows and exhibitions
• Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications
• Liaise with all department Managers in-house, in creating marketing pieces for different areas e.g. GP Booklet, Patients Booklet etc.  Ensure effective communication with same
• Maintain awareness of competitor activity and general healthcare updates
• Protects Organization by delivering media reports and by keeping information confidential
• Assists in recruitment, training, mentoring and supervision of commercial executives
• Works closely with Business development team to support programs and initiatives with specific focus on adding business value in the long term.
• Assess risks and make recommendations for mitigation
• Monitor market trends, exploring ways of improving existing products and services, and increasing profitability

• Identifying target markets and developing strategies to communicate with them

• Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.
• Analysis of the effectiveness of all marketing efforts and traffic analytics, delivering timely reports which document and quantify the impact of marketing efforts

Attributes Sought:

• A bright creative mind, social media savvy and a philosophy of collaboration and teamwork.
• Expert in Internet and social media strategy with a demonstrated track record of media and content development, as well as meeting business growth targets
• Demonstrate technical marketing skills and company product knowledge
• A self-starter, results-oriented personality

• Tolerance for complex, ambiguous, and ever-shifting environments, including a matrix management structure

• High level of knowledge of Hospital clinical services

Qualification:

• Degree Marketing related qualification
• Minimum 5 years’ experience in Marketing/ Business Development at middle management level

• Strong interpersonal and management skills
• Excellent analytical and research skills
• Possess presentation, written and verbal communication skills

Preferred:

• Strong technical marketing background in the healthcare industry and social media savvy
• Prior experience as Marketing Manager in a top-class hospital
• A solid portfolio of created/managed websites; solid social media marketing experience;
• Valued: knowledge and contacts in advertising and media agencies, as well as with creative professionals.