Brand Identity Manager at Teclab Management Services Limited

Core Purpose of the Job

• Responsible for the brand's image and experience by creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

Task Complexity
Creativity and Innovation:

• Responsible for the public image of a product or company with general advertising activities such as print ads and web/print banners all aimed primarily at communicating the brand’s existence and personality.
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month.
• Assist in the design of packaging of product and as well as the creation of graphic representation for different business units.
• Design and produce the projects and materials that satisfy the needs of their businesses

Marketing:

• Perform regular market research studies to gather important brand data.
• Work closely with several advertising agencies to manage brand marketing campaigns.
• Review marketing materials for accuracy and continuity and, in some cases, proofread documents.
• Oversee all marketing initiatives to ensure that images and messages appropriately contribute to brand identity.
• Analyse market trends and formulate strategies to reach consumers.
• Work with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.

Communication:

• Develop contents and texts for
• Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved.
• Turning visualizations into comprehensive designs by working collectively with communications professionals, clients and senior staff members.

Job Specification, Experience and Training

• Bachelor's Degree in Marketing, Advertising or related field
• 5+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities
• Extensive experience in packaging design and display creation
• Registered practitioner of Advertising with APCON
• Only qualified candidates will be contacted.

Competencies (Skills/ Knowledge/ Attributes):

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concepts
• A willingness to listen
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Excellent IT skills, especially with design and photo-editing software
• Exceptional creativity and innovation