Digital Marketing Executive at Workforce Group

RESPONSIBILITIES

• Devise strategies to drive online traffic
• Track conversion rates and make improvements
• Develop and manage digital marketing campaigns
• Create, develop and execute social media communication on all the platforms and send out periodic newsletters on the company’s products and events
• Utilise a range of techniques including free and paid search engines, SEO
• Drive the social media strategy for the company
• Manage online brand and products campaigns to raise brand awareness
• To keep the company up to date with the latest trends in online marketing
• Liaise with all relevant stakeholders  to optimise customer experience  and ensure brand consistency
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Work closely with Sales Operations to ensure that revenue growth targets are achieved
• Ensure timely submission of weekly sales activity reports to the Head of Marketing Operations.

EDUCATION
A Degree in Marketing ,Communication or Advertising

EXPERIENCE
Minimum of 2-4 years of demonstrable experience in digital marketing