Senior Brand Manager - Lagos Mill at Kimberly-Clark

Job Description

• Provides input into the brand strategy review (situational analysis).
• Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.

Responsible for managing:

• Integrated Marketing Plan (IMP) & resulting commercial programmes.
• New product introduction (NPI).
• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
• Manages the research process where appropriate.
• Delivers agreed brand, channel targets and profitability.
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
• Develop & updates generic planograms and looks of success aligned to brand strategy.
• Ensures communication to all relevant stakeholders during projects.
• Manages day to day interactions with agencies and assists with evaluation.
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
• Effective management of A&P budget.
• SBM’s guide and develop skills base of JBM’s and BM’s where appropriate.

Minimum Requirements

• 3 year Bachelor Degree/MFSA Diploma.
• 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management. Proven track record of delivering business results.

Global VISA and Relocation Specifications:

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work, and on the go.

For 140+ years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®.

While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and engaging experiences and endless opportunities to work with some of the world’s most recognized brands. Our 42,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe.

If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

This role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role.