Musketeer (Sales Rep) at Adexen

Job Reference: 1355
Location: Port Harcourt, Rivers
Industry: FMCG

Job Description

• The Musketeers represents the company in their area, gaining the customers confidence, securing the availability and visibility of the company at POS and being responsible for the continuous volume growth.
• The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possess strong negotiation skills, and foster a solution-oriented mindset.

“Living” the company On-Premise Culture:

• Assume and live the company OP Culture. Creation of “kindred spirits”
• Seen as a credible and knowledgeable person to know in the On-Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties
• Live and breathe the nightlife environment
• Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
• Take responsibility for personal development and development as a Musketeer

Communication:

• On-premise Know-how and company culture transfer to our customers
• Permanent teamwork with other Musketeers and communication with National On-Premise Manager
• Develop relative industry relationships (DJs, Promoters, Endemic Magazines, etc.) that result in business building initiatives

Event Activation:

• Ensure availability and premium High 5 execution around 3rd party and company events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive the company brand image and to offset money
• Attendance on key 3rd party and company events
• Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations

Territory Management:

• Grow & protect On-Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution
• Correct positioning of the company brand and the company product portfolio in the territory
• Identification, care and continued development of local and regional On-Premise accounts by a proper Route Planning
• Set volume goals for each account that includes execution against company KPI’s. Review business volume and all business building initiatives permanently
• Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution
• Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing

Administration:

• Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS)
• Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value
• Fulfilment of report deadlines
• Management of the local on-premise Budget. Bottom-up planning and tracking of all marketing tools

Market Research:

• Observation and reports of competitor activities
• Active search of new opportunities for the Business in the region
• Identification of EPC outlets

On-Premise Marketing:

• Putting the On-Premise marketing strategy into practice
• Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on-premise guidelines
• Engage and differentiate the brand through innovative support following the On-Premise vision of bringing added value to our customers

Key Priorities:

• Securing the fulfilling of all International and national On-Premise guidelines and the execution standards to reach a vertical growth in their customers.
• Continuously tracking of results accordingly

High 5 Execution:

• Perfect Serve: Ensure company product is given to consumer when ordered as part of a mixer or as a stand-alone beverage
• Perfect Visibility: Stages perfect visibility in order to optimize sales
• Consumption Activation: Sells appropriate consumption, activation tools, and communication pieces
• Right Price: Encourage the optimum price for the company and the company products in all managed accounts as per international guidelines
• Menu placements: Ensures company products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

Expectations

• University Degree preferred (Business, Marketing or similar)
• Minimum of 4 years’ experience in sales and marketing in FMCG with track record of success
• Strong On-Premise industry knowledge, contacts, and experience in the On-Premise
• Clear understanding of markets, sales & distribution, competition activity, consumer behavior in FMCG context
• Excellent written & spoken English
• Strong Analytical & Planning skills
• Outstanding local market knowledge, contacts and experience in “the scene”
• Ability to manage and cultivate good relationships
• Negotiation and Objection Handling skills.
• Business and scene-savvy, committed, passionate and able to live late night lifestyle
• Must be proficient in EDV (Word, Excel, PowerPoint, etc.)
• Solution oriented and “Do-it-now” attitude
• Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self-Aware, Sociable, Flexible
• Availability, Self-motivated, ambitious
• Able to manage time and workload to optimize effectiveness and efficiency
• Self-starter
• Ability to work with minimal supervision