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  • Posted: Nov 8, 2017
    Deadline: Not specified
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    We believe in adding value to people. We take very seriously the impact we make on our customers; internal and external.
    Read more about this company

     

    Digital Marketing Executive

    Job Description

     

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize speed and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

     

    Desired Qualities

     

    • Degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly proactive and creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, WebTrends)
    • Basic knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML.
    • Attention to detail and can work with little or no supervision
    • Strong analytical skills and data-driven thinking
    • Up-to- date with the latest trends and best practices in online marketing

    Method of Application

    Interested and qualified? Go to Roadcheff Drive Thru on roadchef.talentbase.ng to apply

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