Copywriter at Ellae Creative

Responsibilities:

• Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets.
• Writes words and text for Internet content, websites, press releases, flyers, and direct mail literature
• Responsible for taking a client’s advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts
• Meeting with account executives to discuss the client's requirements and core messages
• Familiarizing them with the product, target audience and competitor activities in the market
• Brainstorming ideas and concepts for the visual and words with other members of the creative team
• Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
• Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
• Modifying copy until the client is satisfied
• Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
• The above list is not exhaustive of all duties responsible for and all other jobs none specified in the description

Key Accountabilities:

• Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.
• Research the technical properties of products.
• Determine what makes products appealing to consumers.
• Develop unique, new concepts.
• Conceive, develop and produce effective advertising campaigns.
• Work with account executives to determine client needs and budget.
• Ensure campaign stays within budget.
• Create and present storyboards of ideas.
• Work with art directors to create ideas.
• Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
• Revise, edit, and proofread content as needed or directed by client.
• Respond to feedback in a timely manner.
• Work within tight deadlines.
• Monitor and change advertising campaigns to change effectiveness.
• Check copy for spelling and grammar errors.
• Research competitors and keep abreast of market trends.
• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
• Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
• Write press releases advertising new products

Preferred Background:

• Applicant must have a degree in advertising, design or related subjects.
• Proven track record of successes
• Work experience of 2-5 years

Skills Required:

• Be highly creative and imaginative, and curious about clients' products or service
• Be skilled in writing clear, concise and grammatically correct copy
• Understand the different language styles that appeal to various target markets
• Have excellent interpersonal and communication skills
• Work well in a team and with a range of creative people
• Be able to work under pressure and manage workloads effectively
• Be highly self-motivated and well organized
• Be able to see other people's points of view and take on board feedback
• Work within strict budgets
• Have an eye for detail
• Possess good leadership, people and project management skills.