Segment Analyst at MTN Nigeria

Division: CEO’s/Mobile Financial Services

Core Purpose of the Job

• To drive Customer adoption, usage, Retention for mobile financial services and churn intelligence information on an on-going basis, (in relation to benchmarking and competition) and provide insight to MFS Segment Management.

Job Summary
Evaluate performance measured against the following areas:

• Number of  MFS transactions performed by customers
• Identify a new opportunity/enhancement
• Develop and secure approvals for concept notes to feed into  Product Development
• Post Go- to- Market intelligence gathering and insight
• Customer Lifecycle management.
• Collect, analyze and interpret a wide variety of MFS data and develop weekly /monthly reports in preparation for business review meetings.
• Engage the regions to follow up on implementation of MFS Initiatives.
• Provide and maintain a strong and reliable database to facilitate tracking and improvement of MFS services and providing information enabling business decisions to be made.
• Prepare monthly, quarterly and year to date (YTD) measurement reports.
• Provide functional support to Segment Manager, Mass Market
• Report and analyze MFS Activations, Customer Retention /Churn trends and activity plans.
• Establish and maintain contact with external intelligence both locally and internationally, and verify the authenticity of the information received
• Analyze relevant best practices and provide recommendations to Segment Manager, Mass Market.
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Foster active collaboration and relationships with employees across all levels and divisions.

Education

• First Degree in Economics, Business Administration, Accounting or any related discipline

Experience:

• Minimum of 3 years’ experience in an area of Electronic Payment and Mobile Financial Services;
• 1 year experience in sales or segment management as well as reporting and analytic skills
• Experience in Telecom/Banking/Technology Company/FMCG
• Experience using Data Mining Tools
• Telecoms experience would be an added advantage

Job Conditions

• Normal MTNN working conditions.
• May be required to work extended hours
• Open plan office