Senior Brand Manager at Kimberly-Clark

 Job Description
Our vision is to lead the world in the essentials for a better life and you will help us get there through brand experiences that leave a lasting impact.   

As a Senior Brand Manager in Lagos, Nigeria you will develop brands such as Huggies and Kleenex in an emerging market.
You will lead in managing & sustaining a profitable category/brand portfolio - join us and be part of something essential ! In return you will be offered a competitive benefits package and professional career development plan.

Key Responsibilities will include:

• Provides input into the brand strategy review (situational analysis).
• Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.

Responsible for managing:

• Integrated Marketing Plan (IMP) & resulting commercial programmes
• New product introduction (NPI)
• You will develop appropriate consumer & shopper insight  and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
• You will manage the research process where appropriate.
• You will delivers agreed brand, channel targets and profitability.
• You will be responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
• You will track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
• Develop & updates generic planograms and looks of success aligned to brand strategy.
• Ensures communication to all relevant stakeholders during projects.
• Manages day to day interactions with agencies and assists with evaluation.
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
• Effective management of A&P budget.
• SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.

Minimum Requirements

• You will be educated to degree level or equivalent
• You will have demonstrable job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
• You will be able to demonstrate a track record of delivering business results.