Influencer Marketing Manager at Global Profilers

Responsibilities:
Summary

• Leverage influencers in the ever changing new media landscape to win handbag customers and grow brand awareness. You must have a deep understanding of influencer (bloggers, media personalities, vloggers, brand ambassadors, advocates, and the likes) identification and activation across new media channels such as Instagram, Snapchat, Youtube, Facebook, Twitter, etc. You must be able to harness the power of influencer marketing to grow the store’s footprint in the handbag space.
• Drive all aspects of influencer marketing for the store to help drive awareness of our brand and grow sales.
• Identify and build a structured and manageable tiered system of influencers, including celebrities and top ambassadors.
• Partner across PR agencies and teams as necessary to develop plan and achieve goals.
• Manage relationships with influencers.
• Implements metrics and tracking systems to accurately measure ROI

Qualification and Experience:

• Bachelor's degree in Marketing, Public Relations, English or other related field.
• Experience of about 2 years in the Branding and Marketing field.

Skills

• Proven experience in influencer marketing and brand PR and a track record of delivering business results.
• Experience leveraging social media influencers such as celebrities, media, bloggers, and the likes.
• Deep understanding of the social media landscape and knowledge of influencer marketing software platforms and analytics.
• Strong communication skills and confident speaking in public.
• A love for handbags and understanding of handbag purchase motivation.
• Be enthusiastic and creative.