Business Development Manager (Freight Forwarding) at Resource Intermediaries Limited

JOB SUMMARY: To Effectively execute all strategies and tactical marketing efforts to achieve the company’s market share and set goals, objectives and targets.

Education and Experience:

• Minimum of first degree/HND in Business Administration, Marketing, Finance, Social, Sciences, or any other relevant discipline.
• 5 years requisite experience
• MBA or relevant masters’ degree is required

Roles and Responsibilities

• Articulates and coordinates the implementation of business development, marketing policies, strategies and plans to enhance the performance of the company’s service offerings, brand, product/service profitability and improve return on investments
• Initiates and co-ordinates development of annual marketing plans and budgets
• Leads, performs and coordinates all marketing and business development activities including market research, product development, pricing, sales, advertisement and promotion
• Defines marketing objectives for the marketing team, sets performance targets and monitors achievements against set targets.
• Formulates and implements pricing and credit policies and programmes to increase profitability, enhance market presence and competitive performance of the company’s service offering.
• Advices management on marketing matters (new products/services, potential opportunities, implications of industry and market developments/ trends, branding, advertisement etc.)
• Communicates and represents the organization to existing customers, potential customers, the public, government, promotional activities such as trade shows and association meetings and other external sources in the industry.
• Leads the development of pricing strategies and negotiations of price and service levels with customers.
• Engages in market/consumer research & survey initiatives to support marketing effort, monitor customer preferences/ satisfaction and identify new markets.
• Liaises with heads of SBUs/Heads of Core Operations to ensure high level of customer service delivery and timely response to customer requests and complaints
• Tracks competitor activities and develop appropriate strategies to protect and enhance company’s market share
• Develops and maintains network with relevant business communities, interest groups and public agencies to identify opportunities for the organization
• Assesses marketing potential of new and existing locations, considering statistics and expenditures and makes recommendations to management for implementation
• Monitors and reports on key market trends and competitors’ initiatives and benchmarks the organization’s strategies with those of its competitors and buyers.
• Reports to senior management on all marketing activities stating progress against set goals, objectives, and targets.