HR Marketing Analyst at Human Capacity Development Consultants (HCDC)

 QUALIFICATIONS (MINIMUM)

• Bachelor’s degree in business administration, business management, or related specific field from an accredited institution
• MBA or SECOND DEGREE ADDED ADVANTAGE
• Experience in Call Center Customer Service activities.
• 2-5 years experience in Marketing, Relationship Management, Brand Management.

SPECIFIC SKILLS/ KNOWLEDGE REQUIRED

• Excellent customer-service orientation.
• Strong interpersonal and listening skills.
• Ability to correspond ideas in both user-friendly and technical language.
• Highly self-impelled and directed, with sharp attention to detail.
• Ability to prioritize and accomplish tasks in a hard-hitting environment.

Marketing Plan

• Assist in creating  marketing plans geared toward end users for each key product within portfolio, in line with company strategy and targets and within budget.
• Prepare & deliver marketing plan within key objective
• Assist in the development of marketing plans and strategies;

Marketing and Electronic Marketing

• Conduct Market research and competitor analysis.
• Maintains up to date with professional sector news.
• Supporting the development of the website.
• Focus on both business growth and client retention.
• Use email, social networks as  electronic marketing techniques to inform customers and prospects of new products and generate sales
• Create and implement marketing communications for products.
• Keep website up to date as necessary using the internal web administration tools.
• Where possible, cross market and raise the profile of the other products and services.
• Perform market research to assess viability of potential new products and to measure success of recent campaigns.
• Develop business strategies and achieve performance targets.
• Generate leads for products and services.
• Monitoring competitors activity and map out strategy to increase sales

Branding, Material Production and distribution

• Work with the in-house designer to produce materials of visual impact and within brand guidelines.
• Write copy for each product, reflecting key messages, features and benefits.
• Liaison with media and publishers as required
• Ensuring that all marketing materials do not deviate from the established company Brand standard
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• Arranging for the effective distribution of marketing materials;
• Writing and proofreading copy for production of Materials;
• Liaising with Concept designers and printers
• Assist with the management of the company Brand

Strategy

• Assist with the development of  new ideas for reaching end user markets using the latest in electronic technologies.
• Involve key stakeholders for product at each stage of campaign, and report results once completed.

Communication

• Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.
• Support the Head Business Development and Marketing Manager and other colleagues.

Promotion & Event management

• Liaise with Events Coordinator to maximize visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
• Where appropriate, attend key conferences to manage booth, do customer interviews and focus groups. 
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Evaluating marketing campaigns;

Relationship Management/ Customer Service

• Attend to customers’ queries and provide appropriate solutions.
• Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.
• Communicating with target audiences and managing customer relationships;
• Conducting market research such as customer questionnaires and focus groups;
• Maintaining and updating customer databases;

Budget and Target Management

• Assist in the management of Marketing budgets;
• Meeting of assigned target
• Contribute to the meeting of Unit targets

Reporting

• Submit weekly report by last working day of the week
• Submit call memos after each visits
• Submit monthly report last working day of the month

go to method of application »

 QUALIFICATIONS (MINIMUM)

• Bachelor’s degree in business administration, business management, or related specific field from an accredited institution
• MBA or SECOND DEGREE ADDED ADVANTAGE
• Experience in Call Center Customer Service activities.
• 2-5 years experience in Marketing, Relationship Management, Brand Management.

SPECIFIC SKILLS/ KNOWLEDGE REQUIRED

• Excellent customer-service orientation.
• Strong interpersonal and listening skills.
• Ability to correspond ideas in both user-friendly and technical language.
• Highly self-impelled and directed, with sharp attention to detail.
• Ability to prioritize and accomplish tasks in a hard-hitting environment.

Marketing Plan

• Assist in creating  marketing plans geared toward end users for each key product within portfolio, in line with company strategy and targets and within budget.
• Prepare & deliver marketing plan within key objective
• Assist in the development of marketing plans and strategies;

Marketing and Electronic Marketing

• Conduct Market research and competitor analysis.
• Maintains up to date with professional sector news.
• Supporting the development of the website.
• Focus on both business growth and client retention.
• Use email, social networks as  electronic marketing techniques to inform customers and prospects of new products and generate sales
• Create and implement marketing communications for products.
• Keep website up to date as necessary using the internal web administration tools.
• Where possible, cross market and raise the profile of the other products and services.
• Perform market research to assess viability of potential new products and to measure success of recent campaigns.
• Develop business strategies and achieve performance targets.
• Generate leads for products and services.
• Monitoring competitors activity and map out strategy to increase sales

Branding, Material Production and distribution

• Work with the in-house designer to produce materials of visual impact and within brand guidelines.
• Write copy for each product, reflecting key messages, features and benefits.
• Liaison with media and publishers as required
• Ensuring that all marketing materials do not deviate from the established company Brand standard
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• Arranging for the effective distribution of marketing materials;
• Writing and proofreading copy for production of Materials;
• Liaising with Concept designers and printers
• Assist with the management of the company Brand

Strategy

• Assist with the development of  new ideas for reaching end user markets using the latest in electronic technologies.
• Involve key stakeholders for product at each stage of campaign, and report results once completed.

Communication

• Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.
• Support the Head Business Development and Marketing Manager and other colleagues.

Promotion & Event management

• Liaise with Events Coordinator to maximize visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
• Where appropriate, attend key conferences to manage booth, do customer interviews and focus groups. 
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Evaluating marketing campaigns;

Relationship Management/ Customer Service

• Attend to customers’ queries and provide appropriate solutions.
• Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.
• Communicating with target audiences and managing customer relationships;
• Conducting market research such as customer questionnaires and focus groups;
• Maintaining and updating customer databases;

Budget and Target Management

• Assist in the management of Marketing budgets;
• Meeting of assigned target
• Contribute to the meeting of Unit targets

Reporting

• Submit weekly report by last working day of the week
• Submit call memos after each visits
• Submit monthly report last working day of the month

go to method of application »

 QUALIFICATIONS (MINIMUM)

• Bachelor’s degree in business administration, business management, or related specific field from an accredited institution
• MBA or SECOND DEGREE ADDED ADVANTAGE
• Experience in Call Center Customer Service activities.
• 2-5 years experience in Marketing, Relationship Management, Brand Management.

SPECIFIC SKILLS/ KNOWLEDGE REQUIRED

• Excellent customer-service orientation.
• Strong interpersonal and listening skills.
• Ability to correspond ideas in both user-friendly and technical language.
• Highly self-impelled and directed, with sharp attention to detail.
• Ability to prioritize and accomplish tasks in a hard-hitting environment.

Marketing Plan

• Assist in creating  marketing plans geared toward end users for each key product within portfolio, in line with company strategy and targets and within budget.
• Prepare & deliver marketing plan within key objective
• Assist in the development of marketing plans and strategies;

Marketing and Electronic Marketing

• Conduct Market research and competitor analysis.
• Maintains up to date with professional sector news.
• Supporting the development of the website.
• Focus on both business growth and client retention.
• Use email, social networks as  electronic marketing techniques to inform customers and prospects of new products and generate sales
• Create and implement marketing communications for products.
• Keep website up to date as necessary using the internal web administration tools.
• Where possible, cross market and raise the profile of the other products and services.
• Perform market research to assess viability of potential new products and to measure success of recent campaigns.
• Develop business strategies and achieve performance targets.
• Generate leads for products and services.
• Monitoring competitors activity and map out strategy to increase sales

Branding, Material Production and distribution

• Work with the in-house designer to produce materials of visual impact and within brand guidelines.
• Write copy for each product, reflecting key messages, features and benefits.
• Liaison with media and publishers as required
• Ensuring that all marketing materials do not deviate from the established company Brand standard
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• Arranging for the effective distribution of marketing materials;
• Writing and proofreading copy for production of Materials;
• Liaising with Concept designers and printers
• Assist with the management of the company Brand

Strategy

• Assist with the development of  new ideas for reaching end user markets using the latest in electronic technologies.
• Involve key stakeholders for product at each stage of campaign, and report results once completed.

Communication

• Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.
• Support the Head Business Development and Marketing Manager and other colleagues.

Promotion & Event management

• Liaise with Events Coordinator to maximize visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
• Where appropriate, attend key conferences to manage booth, do customer interviews and focus groups. 
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Evaluating marketing campaigns;

Relationship Management/ Customer Service

• Attend to customers’ queries and provide appropriate solutions.
• Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.
• Communicating with target audiences and managing customer relationships;
• Conducting market research such as customer questionnaires and focus groups;
• Maintaining and updating customer databases;

Budget and Target Management

• Assist in the management of Marketing budgets;
• Meeting of assigned target
• Contribute to the meeting of Unit targets

Reporting

• Submit weekly report by last working day of the week
• Submit call memos after each visits
• Submit monthly report last working day of the month