Head of Marketing and Brand Development at Workforce Group

Responsibilities:

• Chief Evangelist of company to Businesses and Consumers in Lagos and Beyond
• Create and Drive Marketing and Brand Development for the company - People, Products and Services
• Design and execute detailed data-driven marketing and brand development strategy
• Develop and implement creative and innovative out-of-the-box marketing campaigns
• Execute engaging digital marketing campaigns, offline marketing campaigns and content strategy
• Research and activate new brand development channels
• Oversee Social Media Engagement - IG, FB, Tw, LinkedIn, Snapchat
• Manage creation, publishing and distribution of engaging images/articles/videos/content
• Deliver daily/weekly performance targets across all marketing/engagement channels
• Discover events and communities, and leverage them to grow the company Brand
• Research and activate a diverse range of distribution channels for maximum visibility
• Develop and leverage strategic partnerships and agencies to grow the company Brand

Requirements:

• Consummate Growth Hacker - With track record of building new brands into household names
• 5 years+ experience in New Media, Digital Advertising, Marketing and Brand Development
• Global worldview (and experience), self-starter and strong entrepreneurial instincts
• Team builder with ability to inspire others towards a compelling vision
• Strong sense of accountability and responsibility for achievement
• Strong analytical / problem solving skills
• Obsessed with detail; Meticulous time manager
• Strong written and oral communication