Senior Marketing Executive at IIHT

Job Summary:

• The Marketing executive will be involved in developing marketing campaigns to promote our product and service. The Marketing executive will also contribute to and develop integrated marketing campaigns.

Job Description:

The Senior Marketing Executive would be responsible for;

• Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic.
• Assist the Marketing Head in managing the marketing budget on a day to day basis.
• Producing innovative and cost-effective promotions both in prints and online.
• Work with the Marketing Head in developing and maximizing third party relationships to deliver on brand objectives and strategies.
• Delivering an events programme, to ensure that brand presence is maximized and strategic objectives are met.
• Input into both tactical and long term strategic marketing plans
• Maintain excellent relationships with internal and external stakeholders, customers, partners and suppliers
• Generation of new ideas and initiatives
• Communicating with target audiences and managing customer relationships
• Managing the distribution of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
• Sourcing and securing relevant events sponsorship / partnership;
• Conducting market research, for example using customer questionnaires and focus groups; monitoring competitors’ activities, etc
• Contributing to, and developing, marketing plans and strategies;
• Evaluating marketing campaigns;
• Carry out any other function that may be assigned to you.