Trade Marketing Lead at Pfizer

Position Summary
The Trade marketing Lead acts as "Change Agent" and will be responsible for the following:

• Identify local  strategic opportunities and challenges for retail/trade marketing
• Collaborate closely with Country Portfolio Leads (CPL) to include retail chapter for brand plans and develop brand/Therapeutic Area  (TA) strategies
• Develop trade marketing tactics and programs
• Collaborate with Retail & Distribution Manager to ensure brilliant execution of trade marketing tactics and programs
• Act as change agent for retail in NEAR markets, master the “retail/trade marketing communication” to ensure full transparency

Position Responsibilities

• Be the "Change Agent" for NEAR countries: ensure capability build-up and targeted service to achieve strategic retail objectives in the region
• Convince countries of the opportunities of trade marketing at point of Sale and drive NEAR trade marketing strategies and tactics
• Focus on Top 5 markets but support markets according to their individual need, provide trade marketing material/training etc.
• Support NEAR  in developing retail chapters for country and brand Operating plans
• Collaborate with regional and country stakeholders to embed “success in retail”
• Align with regional team on regional/local retail opportunities/challenges, set priorities
• Collaborate with CPL to influence inclusion of trade marketing as a growth driver for main T.A (Cardiovascular, Pain , Anti-infective and Men & Women/ Specialty).
• Collaborate with sales managers and commercial team to execute trade marketing programs at the point of sales and generate insights/analysis from implementation
• Collect market level insight and share knowledge with Retail center
• Consolidate market insights, develop market-specific solutions (share best practices)
• Track results of trade marketing programs and capability build-up
• Track individual program & tactic/market performance and its evolution
• Monitor capability development in markets, support via coaching and track progression
• Develop quality relationships and insights with new and existing customers – be “customer obsessed”

Organizational Relationships:

• Report to Marketing Director
• Provide insights on NEAR trade marketing reality
• Be accountable for execution of agreed programs & tactics and responsible for budget allocated
• Alignment on business priorities, trends and challenges
• Trade marketing Lead to provide strategic advice and coaching with regards to “trade marketing” issues
• Ensure effective alignment with Customer Service Colleagues – “one retail team”
• Align on roles and responsibilities, i.e. focus on sell-out and sell-in
• Fine-tune retail chapter in brand plans: Collaborate with CPL
• Align on strategic priorities in NEAR : focus on defined top markets and key retail personality brands
• Provide promotional materials to be expedited in NEAR markets
• Ensure execution of retail programs, foster local retail creativity: collaborate with CPLs and Retail & Distribution Manager.
• Facilitate tracking of performance
• Instill a retail KPI mindset in the relevant teams/for relevant brands, i.e. add these KPIs to their performance judgment
• Based on defined retail KPIs (switch, Numeric Distribution and Weighted Distribution) - monitor and interpret results and take action
• Advance local capabilities are being built-up
• In collaboration with Global Commercial Operation and Customer Service Colleagues, develop, offer and implement necessary training to enhance “retail capabilities”

Education and Experience

• Education: First degree required; MBA an advantage
• Pharmaceutical or FMCG  industry experience within the area of Marketing or Trade Development
• 5-10 years relevant trade/customer marketing experience that can be applied in the Pharmaceutical Industry
• Trade marketing expertise in independent channels beneficial
• Experience in large organizations and highly regulated industries
• Experience in influencing without direct/formal authority
• Experience in cross-cultural environments, flexibly adapts

Technical Skills Requirements:

• Strong collaborator, strong Customer Relationship management
• Analytical ability and skilled in Excel
• Business Acumen: Budget management, strong analytical/financial skill set (e.g. development of financial business cases), strategic thinking
• Project management skills: Identifies best practices and prioritizes need for action (focus on critical/value-generating projects)
• Flexibility in managing time zone differences in region and travel requests
• Clear understanding of channel economics