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  • Posted: Apr 26, 2016
    Deadline: May 20, 2016
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    Esty Home Essentials is an online destination for all your home and garden needs. We offer a large selection of products from home wares to furniture and storage. Esty Home Essentials is dedicated to delivering everything you need for a beautiful home right to your door step. We offer you convenience by giving you the avenue to shop from a growing selection ...
    Read more about this company

     

    Digital Marketer

    Responsibilities

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies.
    • Provide thought leadership and perspective for adoption where appropriate.

    Requirement

    • OND/HND/B.Sc.
    • Training or proving working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimising landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g. Google analytics)
    • Working knowledge of ad serving tools
    • Experience in setting up and optimising Google Adwords campaigns
    • Working knowledge of HTML, CSS and Javascript development and constraints
    • Strong analytic skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Method of Application

    Applicants should send their applications and CVs to careers@estyhomeessentials.com

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