Online Marketing Manager at Adexen

Job Description

• Managing the entire online marketing budget for company across multiple channels & device and ensure that ROI and targets are being met.
• Execute and optimize all Search advertising activities including keyword research, campaign creation, writing ad copies, and optimizing the campaigns based on KPIs.
• Execute and optimize all display advertising activities including re-targeting, dynamic campaigns across GDN, Facebook and other partners.
• Execute and optimize Mobile App campaigns including new user acquisition and re engagement.
• Analyzing the results and performance of all channels in total and individually.
• Responsible for budget allocation across channels based on performance & Keeping track of spend and budgets.
• Coordinate with designers and come up with banners and update creative constantly for better CTR.
• Provide consultancy to internal and external stakeholders in the best way to achieve their KPIs.
• Up-to-date with the latest trends and best practices in digital marketing and measurement.
• Handle all stakeholder communication from daily queries to weekly catch ups to Post Campaign Analysis reports.
• Manage weekly & monthly reporting on the performance of all search, display & App campaigns to marketing director and central team.

Expectations

• Minimum of 4 years work experience in Performance Marketing from a reputed organization; with good knowledge in managing PPC campaigns,
• Google AdWords & Facebook advertising, and third party tools such as double click bid management.
• Bachelor's /B.B.A Degree preferably in Information Technology from any reputed University
• 4 years experience in Performance Marketing.
• Proven track record of management of PPC campaigns
• Experience working with large budget.
• Extensive Experience with Google AdWords & Facebook advertising.