Regional Head of Content at Multichoice

Key Accountabilities

• Develop regional content strategy for Nigeria and West Africa and ensure strategic alignment to the overall business strategy
• Represent content needs of region at Corporate for input on all shared content decisions (i.e., channel selection, bouquet composition, etc)
• Competitor insight and analysis of the respective key markets, identifying new programming, channel development and market opportunities
• Regular performance management of the necessary and existing channels, providing editorial and performance feedback to internal and external channels
• Evaluate, recommend and manage new channel proposals based on Content Strategy and Business needs for the respective market
• Manage Free-To-Air (FTA) selection and liaison
• Provide bouquet structure proposals
• Propose content changes /acquisitions (channels or commission of new programmes) with supporting business cases (developed in coordination with analytics teams)
• Conduct continuous analysis and research with the Analytics  teams
• Build relationships with local/ international suppliers and be abreast of their key programming activities
• Liaise and maintain tight relationships with the regional MNet teams
• Maintain the Yearly Content Planner of key genre programming across key Bouquets to identify these to wider business departments
• Maintain Channel Launches, Terminations and Events calendar for wider business information needs
• Recommend Qualitative and Quantitative Research that needs to be undertaken in the respective markets to improve channel performance
• New content evaluation based on Qualitative/Qualitative research
• Support Content Managers in providing Content Strategy updates on key market developments
• Provide insight and support information for Content Strategy Reviews, Key Channel Supplier reviews, Senior Management meetings and business Operational Reviews
• Provide internal support for all business touch-points – including content queries, forums, websites and platforms.
• Manage specific strategic content projects within the Nigeria and West Africa region 

Key Measures/KPIs

• The level of satisfaction from internal and external clients
• Beneficial relationship with major players
• The degree of quality of the content
• Optimized functioning of the channels 

Key Internal Contacts

• MultiChoice Africa management team;
• M-Net, SuperSport and DStv Management;
• MultiChoice Africa marketing and On-Air department. 

Key External Contacts

• Existing or potential DStv, M-Net, SuperSport and GOtv subscribers
• Multichoice agencies
• Key content suppliers 

The incumbent is required to have the following qualifications and experience level: 

• University degree in Marketing/ Communications/ Journalism/Media or any related degree
• At least 10 years’ experience in content, marketing or product management within TV or communications industries
• Experience in formulating & implementing new and profitable growth strategies and launching new products
• Experience in preparing presentations and briefing documents
• Understanding of the key trends and issues in the global media industry
• Strong technical understanding of content delivery platforms
• Gathering, analysing and communicating key market and strategic information
• Working within Pay TV environment, ideal 

The incumbent is required to have the following behavioral competencies:

• Complex problem solving
• Paying attention to details
• Flexibility and adaptability
• Monitoring competency
• Deadline driven
• Interpersonal skills
• Decision making
• Assertiveness
• Ability to work under pressure
• Competitive
• High energy levels and self-motivated
• Ability to lead a team

The incumbent is required to have the following behavioral competencies:

• Complex problem solving
• Paying attention to details
• Flexibility and adaptability
• Monitoring competency
• Deadline driven
• Interpersonal skills
• Decision making
• Assertiveness
• Ability to work under pressure
• Competitive
• High energy levels and self-motivated
• Ability to lead a team

The incumbent is required to have the following functional competencies:

• Established knowledge of media content
• Awareness of competitors and best competitive strategies
• Familiarity with current content trends in African and other markets

Understanding of Qualitative and Quantitative research methods 

The incumbent is required to demonstrate the following personality attributes:

• Innovative: A creative and innovative individual who is comfortable generating new ideas.
• Conscientious: Focuses on getting things finished and will persist until the job is done.
• Confident: Provide expertise knowledge with confidence
• Vigorous: Thrives on activity and thoroughly enjoys having challenging works to keep busy.
• Relating and Networking: Understand people in all levels, create and maintain beneficial relationships.
• Passionate about content and TV