Online Acquisition Manager at Human Capacity Development Consultants (HCDC)

JOB DESCRIPTION

Reporting to the General Manager, the Online Acquisition Manager will be directly responsible for driving high quality traffic to the company’s high-end online sports betting and gaming offering.

RESPONSIBILITIES:

• Defining, optimizing, implementing and managing use of all acquisition channels
• Budget responsibility for all acquisition campaigns
• Recruitment and management of affiliates and agents
• Conversion rates optimization, minimizing CPA
• Reporting on affiliate and agent performance
• Reporting, monitoring and analysis of all campaigns (including daily, weekly and monthly KPI reports to senior management)

PERSON SPECIFICATIONS/REQUIREMENTS

• Bachelor's degree
• Keen interest in football and gaming
• Minimum of Five (5) Years work experience
• Relevant experience in successfully and profitably driving online traffic
• Minimum 2 years preferably in a retail-focused business
• Experience with CPC, CPM and Performance payment models
• Positive-Can-Do attitude