Retail Sales Executive at Diageo

Level: L7 (G7)
Reports To: RETAIL SALES MANAGER

Context

Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity.

This role is based in Northeast Nigeria.

Purpose of Role:

To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)

Top Accountabilities:

• Responsible for the account management and activation of low value outlets and hypermarkets
• Listing of innovations and ability to pre-sell
  
• Ensure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory
• Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
• Ensure effective customer/ business development to counter competitive activities in these outlet .

Qualifications and Experience Required:

• Candidate must be a graduate (HND/Bachelor’s Degree).
• Good communication skills in –written and verbal. Suitable candidate must also be fluent in Hausa and conversant with the northeast region of Nigeria.
• Candidate must have good IT skills and knowledge of Microsoft office packages.
• High degree of integrity
• Good inter personal skills
• Geographically mobile.
• Healthy and physically fit.
• Experienced driver with valid license

Barriers to Success in Role

• Limited knowledge of the Northeast region.
• Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
• Unwillingness to flex schedule to align with business hours of retailers and distributors.
• Low level of drive or personal leadership.