Wholesale Development Manager at Diageo

Level: L6 (M3)
Reports To: Area Sales Manager

Context
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity

This role is based in Northeast Nigeria.

Purpose of Role:

To support GNPLC’s business and commercial objectives through building amazing relationships and the effective management of Wholesalers by overseeing end to end all sales drivers activations, with a focus on growing wholesaler capability.

Top Accountabilities:

• Achieve profitable volume targets (shipment and depletion) for wholesaler(s) by driving sales to wholesalers and also ensuring sales out of the wholesalers.
• Build profitable relationships with key wholesalers and ensuring they are strongly connected with Guinness Nigeria
• Brilliant execution of all the Sales drivers with all wholesalers
• Provide adequate training for warehouse management and basic stock management principles - Achieve distribution targets and manage Recommended Price Compliance in wholesalers, Wholesale loyalty program outcomes fully delivered.
• Ensures regular monthly full business reviews with all wholesalers with an effective wholesaler business review -Sales performances, Competitive activity.

Qualifications and Experience Required:

• Graduate with minimum of 2 years commercial expertise gained across Sales, Consumer Marketing or Sales Management. Previous experience in a direct customer facing role is also valuable.
• Good commercial understanding- P&L literacy and strong numerical skills are required.
• Candidate must have good IT skills and knowledge of Microsoft office packages.
• Good communication skills –written and verbal. Suitable candidate must also be fluent in Hausa
• Good interpersonal skills
• Candidate must be healthy and physically fit.
• Must be an experienced driver with valid license

Barriers to Success in Role:

• Inability to spend essential time in the Field with customers and consumers and working in a highly competitive environment.
• Unwillingness to flex schedule to align with business hours of retailers and distributors.
• Limited knowledge of the Northeast region