Marketing Manager at Adexen

Company

Our client is a multi-national, best selling spirit company with premium brands.

Job description

• Formulating a long term vision, clearly identifying the drivers for growth for our RTD portfolio
• Preparing and executing activity plans to launch brand in Market and successfully achieve or exceed targets
• Leading the yearly marketing/brand plans and planning process - Sales targets, A&P investments, Price positioning, Portfolio strategy, Priorities to sustain long term growth
• Monitoring and reporting environmental changes that could affect our business, Competitors activity and Consumers trends
• Ensuring the agreed brand plans are successfully executed, with clear KPI measurements and R.O.I. analysis
• Ensuring the companys’ AVQPAP and Commercial Way are successfully implemented
• Establishing close relationship with Key accounts
• Regularly visiting the market, identifying and reporting issues for continuous improvement
• Ensuring trademark protection
• Ensuring all we do is in line with Corporate Social Responsibility guidelines.
• Executing marketing plans by understanding the dynamics of the “mainstream” alcoholic beverages market in Market: Beer, Ready-To-Drinks, Ciders;
• Leading the monthly reporting process: Activity plan; Monthly Business Highlights; forecast;
• Inputing feedback to your Business Development Director on the market and its performance
• Ensuring all employees have a knowledge of company history and culture
• Sharing and demonstrating best practice Customer Marketing standards

Requirements

• First degree in a relevant social science course.
• Masters in Business Admin or equivalent, Marketing degree will be preferred
• Minimum 7-9 years, sales & marketing experience preferably in the liquor industry, luxury industry or multinationals
• Excellent MS Office skills
• Knowledge of the spirits industry in the West African Market would be a bonus
• Have strategeic agililty, along with strong focus on result and execution
• Have strong analytical capability to work with figures
• Have the acumen to communicate well across diverse levels and cultures
• Display ability to develop mutual beneficial relationships with internal and external partners (Partners & Customers)
• Be Organized Self Motivated and confident
• Have knowledge of legal requirements for the industry in the market
• Be flexible and able to work under pressure on ambiguous situations
• Have good understanding of consumers and trade dynamics
• Great personality and attitude with excellent social skills
• Local language(s) knowledge along with excellent communication in English