Copy Writers at Oaklands & Johnson Limited

Job Description:

• Advertising copywriters generally work alongside an art director within the creative department of an advertising, media or full-service agency. They work with client briefs to conceive, develop and produce effective advertising campaigns.
• Liaising with clients and interpreting their briefs;
• developing creative ideas and concepts, often in partnership with the art director;
• presenting ideas to colleagues and clients;
• familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
• writing clear, persuasive, original copy;
• updating digital media;
• proofreading copy to check spelling and grammar;
• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• overseeing campaigns through the production stage to completion;
• working on several campaigns at once, sometimes under pressure and often to tight deadlines;
• casting actors for TV and radio jingles, and listening to voice tapes;
• liaising with production companies, photographers, typographers, designers and printers;
• keeping up to date with popular culture and trends;
• monitoring the effectiveness of advertising campaigns.

Requirements (Skills and Qualifications)

• the ability to write good, clear copy in a variety of styles with accurate spelling and grammar;
• excellent teamwork, communication and interpersonal skills;
• logic, creativity and imagination;
• ability to work under pressure and meet tight deadlines;
• excellent organisational skills;
• self-motivation, flexibility, stamina and ability to adapt;
• confidence, enthusiasm and determination;
• accuracy and attention to detail;
• the resilience to accept criticism of your work;
• commercial awareness with the ability to understand the target audience;
• an interest in popular culture, new trends and styles;
• good research skills;
• good administrative, IT and proofreading skills.
• B.Sc/B.A in English; journalism; communication; media studies; advertising; public relations.
• Or at least minimum 2 years work experience in an advertising agency