Web Content Developer/Content Editor at SmartSMSSolutions

Job Description

• The Content Marketing unit, headed by the Director of Content, functions under the Customer Service Department headed by the Chief Customer Officer.
• The goal of the Content Marketing unit is to create, strengthen and propagate HoRLaR I.T. Solutions' content marketing programmes by creating and distributing valuable, relevant and consistent content to attract and acquire targeted HoRLaR I.T. Solutions targeted audience.
• The Content Marketing Unit also drive the content creation culture of the firm.
• The Web Content Developer/Content Editor oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.
• This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
• The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.

Essential Job Functions

• Create, develop and manage content for the organization's web presence (requires working with content management software)
• Meet the required number of articles per week, average article ratings and content participation
• Respond to comments to the posted contents
• Producing new content and writing it in an interesting and appealing manner
• Sourcing images and artwork, and commissioning photographers
• Liaising with clients or internal departments
• Coordinate web projects across departments
• Maintain a consistent look and feel throughout all web properties
• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Copy, edit and proofread all web content
• Oversee freelancers, including writers, copy editors and community outreach organizers
• Work with Google Analytics and Webmaster to gather and analyse web metrics
• Drive and maintain content marketing culture across the firm
• Providing feedback to other contributors, and editing other writers' content.
• Optimizing content for search engines and lead generation.
• Growing blog subscribers and expanding the overall blog's reach.
• Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.

Success Criteria The Web Content Developer/Content Editor is measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each person and group. Success criteria include:

• Positive brand recognition and consistency across chosen published channels.
• An increase in defined customer engagement metrics (measured by users taking the desired action...i.e. conversions, subscription, purchase, etc.).
• Website and social media traffic growth.
• Conversion metrics definition and growth.
• Social media positive sentiment metrics.
• Customer feedback and survey data.
• Increases in key search engine keyword rankings.
• A decrease in sales/buying cycles.
• Clearly defining content distribution during particular stages of the buying cycle (lead nurturing).
• Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates.
• Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

Skills and Knowledge

• Ability to tell great story
• Proven editorial skills.
• The ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals.
• Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.
• Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
• Incredible people skills.
• Basic technical understanding of HTML, XHTML, CSS, Javascript, web publishing, etc.
• Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
• A willingness to embrace change and to adapt strategies on the fly.
• Great powers of persuasion and presentation (Visio, PowerPoint)
• Experience creating a resource or library of content organized indicating SEO, translations and version control.
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
• Able to screen out sales pitches and look for the relevant brand and customer story.
• Comfortable with acting as the company's spokes man and advocate via media appearances, interviews, sales calls, trade shows, etc.

Qualification/Requirements

• Two (2) years' experience in Content Marketing
• Bachelor's Degree in Journalism, Marketing, English or other related field.
• Search Engine Optimization experience
• Excellent written and verbal skills in English