Graphic Designer at SmartSMSSolutions

Job Description

• The Graphics & Multimedia unit, headed by the Creative Director, functions under the department of Content Marketing headed by the Director of Content.The goal of the Graphics & Multimedia unit is to translate the firms marketing and brand strategies into comps that render beautifully in print and on the web.
• The Graphic Designer is responsible for providing visual solutions to the marketing and communication needs of the firm using a mix of creative skills and commercial awareness. He is expected to deliver quality visuals with the aim of creating increased client engagement.
• The position collaborates with the marketers, customer service professionals, photographers, copy-writers, IT professionals and human resources to help define and deliver graphic ideas for both print and web.

Essential Job Function:

• Meet with relevant departments to discuss their graphic needs and objectives
• Prioritize graphic need across the firm
• Work with different departments to deliver the organizational multimedia goals and targets
• Thinking creatively to produce new ideas and concepts
• Using innovation to redefine a design brief within the constraints of cost and time
• Contributing ideas and design artwork to the overall brief
• Demonstrating illustrative skills with rough sketches
• keeping abreast of emerging technologies in new media, particularly design programs such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver, etc.
• Commissioning illustrators and photographers;
• Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
• Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and making necessary changes.
• Study illustrations and photographs to plan presentation of materials, products, or services.
• Review final layouts and suggest improvements as needed.
• Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment
• Help to further evolve HoRLaR I.T Solutions’ brand and creative direction

Success Criteria:

• The Graphic Designer is measured on the continual improvement of metrics of clients’ reaction the graphics in the content marketing assets, social media and print. Success criteria include:
• Positive brand recognition and consistency across chosen published channels (web & print).
• An increase in defined customer engagement metrics(measured by users taking the desired action...i.e. conversions, subscription, purchase, etc.).
• Website and social media traffic growth.
• Conversion metrics definition and growth.
• Social media positive sentiment metrics.
• Customer feedback and survey data.

Qualifications/Requirement

• Two (2) years’Graphics Design experience
• An exceptional and practical knowledge of Adobe Photoshop, Adobe InDesign, Adobe Illustrator, CorelDraw etc.
• A minimum of OND

Skills and Knowledge:

• Good knowledge of adobe products such as Photoshop, Illustrator, InDesign, etc and their open-source alternatives
• Excellent understanding and application of typography
• Ability to demonstrate excellence understanding and application of color and color theory
• Basic understanding of web design ie HTLM5, CSS and JavaScript
• Know how to layout designs to optimize for sales conversion
• Thinking creatively to produce new ideas and concepts
• Knowledge of e-learning Design with authoring tool such as articulate storyline, Adobe captivate, Adobe presenter and lectora.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Ability to work in a 24 hour project cycle-utilizing team members.
• Incredible people skills.
• Good knowledge of branding.
• Good communication skill.
• A willingness to embrace change and to adapt strategies on the fly.
• Great powers of persuasion and presentation (Visio, PowerPoint)
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
• A good team player; and effective stakeholder and project manager
• Professional discipline, the ability to express creative ideas and a keen attention to detail
• An idea-oriented critical thinker with a proactive and dynamic approach; and a determination to succeed.
• Comfortable with acting as the company's spokesman and advocate via media appearances,interviews, sales calls, trade shows, etc.