Knowledge and Insights Manager at Coca-Cola

JOB SUMMARY:  

• Provide the Franchise  with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights
• Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth
• Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols

KEY DUTIES/RESPONSIBILITIES: 

• Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
• Steward the development and implementation of insights, research processes and procedures across the Franchise
• Oversee all Franchise research initiatives and lead function’s capabilities (Agencies and People) to ensure they deliver against business needs
• Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
• Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
• Ensure global/BU-wide learning’s and trends are reviewed and shared across the stakeholders within the System
• Support the development of Franchise Business Plans and Strategic Management Reviews for categories and brands
• Develop and Manage the Research Budget
• Analyse and interpret research results to deliver business case needs
• Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
• Lead the development of research capabilities and understanding within the brand team

FINANCIAL/ JOB SCOPE: 
Accountable for Research Budget 

ORGANIZATION IMPACT/ INFLUENCE

• Extensive High Level Strategic / Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand/Function Directors, Franchise Marketing & Operations Teams, Bottler Management
• Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives

SUPERVISORY RESPONSIBILITIES: 
Direct Reports ( Position Titles, not names): None
Supporting Service: Marketing Team, Research Agencies

LATED JOB REQUIREMENTS/ QUALIFICATIONS: 

Technical Skills:

• Establish and Drive Research Management within the franchise
• Identify, Modify and Implement Research Tools
• Monitor Implementation of Research Process
• Support Insight Development

Leadership Behaviors:  Leader of Others

• Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
• Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
• Act Like an Owner - Deliver results, creating value for our brands, our System, our customers and key stakeholders
• Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
• Develop Self and Others - Develop self and support others’ development to achieve full potential

Required Experience
7-8 years job experience, at least 5 years as a Research Manager in FMCG or Consumer Research industry.

EDUCATIONAL REQUIREMENTS: 
Bachelor’s Degree

CULTURAL DIVERSITY: 
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

ANALYSIS:

• Marketing Research Application: Ability to leverage research results into actionable marketing and business needs
• Forecasting: Knowledge of and ability to apply information and procedures used to forecast consumer behaviors

TRAVEL REQUIREMENTS:  
Significant travel may be required within and outside the Franchise