Head of Marketing at Taafoo.com

We currently are seeking the Head of Marketing who will work directly with management to grow online and in-store foot traffic using social media, guerrilla marketing, direct marketing and partnerships with complementary businesses.

• Develop and grow channels for reaching consumers for taafoo.
• Structure, negotiate and close opportunities that drive traffic to taafoo Fashion Mall, Oregun & taafoo.
• Leverage direct marketing, social media, search engine marketing, affiliate marketing & partnerships heavily as a marketing tool.
• Advice executives on competitive landscape and opportunities.
• Prepare written presentations, marketing & activity reports.
• Develop and execute consumer loyalty schemes.
• Continually learn new product knowledge and acquire better marketing skills.
• Attend and participate in sales meetings, product seminars and trade shows.
• Drive search engine marketing initiatives for taafoo.
• Manage and direct activities of other marketing team members.
• Develop PR models to increase mention of taafoo in the media.
• Maximize guerilla marketing techniques to maximize marketing ROI for taafoo.

• BSc Minimum in Sales, Marketing, Business Administration or related field.
• 5-7 years experience, preferably in retail.
• Marketing concepts & strategy.
• Internet usage patterns & trends.
• Confidence & motivation.
• Dedication to concept.
• Deal development and closing.
• Must have Social Media, Search Engine & Guerilla marketing experience.
• Must be willing to travel nationwide.