Senior Marketing/Product Development Officer at Interra Networks

Candidate should have a deep understanding of integrated marketing campaign strategies and tactics and a good knowledge of the ICT industry.

MAJOR DUTIES AND RESPONSIBILITIES:

• Develop and price products to suit markets.
• Develop products and advertising collaterals, content and material. E.g. Montage, Jingles
• Manage the company’s website through content improvement and design.
• Strategically coordinate advertising plans.
• Provide brand optimization: inclusive of setting up and managing all company’s social media accounts.
• Strategically manage company’s internal and external events.
• Conduct market intelligence and research activities including investigating trends within the market and competitor activities.
• Provide information on budgets of prospective clients( public and private organizations)
• Providing answers to questions affecting the company’s products and services to clients.
• Quantitative and qualitative analysis of information: using tools and applications such as Microsoft excel and power point to project, forecast, show trends and other useful information.
• Advice the Sales/Marketing Division on which market segments to focus on and track how well the product is doing in the market.
• Maintain historical data and carry out trend analysis on product acceptability among market segments.
• Carry out any other duties as assigned by the management.

• Innovative and creative.
• The ability to build relationships with clients quickly.
• Proven experience in marketing.
• Excellent face-to-face and telephone communicator.
• Demonstrate success and experience managing major accounts and large contracts.
• Good relationships building skills.
• Good interpersonal skills.
• Ability to research and quickly disseminate information.
• Excellent customer service skills.
• Excellent skills in business and report writing.
• Excellent communicator.
• Sound judgment and good business sense.
• Analytical and problem-solving skills.

• Minimum of bachelors degree in any field
• Minimum of 3 years experience in related field
• Possession of an MBA or a professional qualification is an added advantage